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Digital MarketingNew
Mastering Google Analytics 4
Measure what matters in GA4 — events, conversions, audiences, and reports.
4.7 rating2,600 learners8 hoursBeginner
Set up GA4 properly and turn data into decisions.
What you’ll learn
Set up Google Analytics 4 correctly from scratch
Track the traffic, events, and conversions that matter
Read GA4 reports to find what's working and what isn't
Measure campaign ROI with confidence
Make marketing decisions backed by real data
Curriculum
3 modules · 9 lessonsModule 1: GA4 Setup and the Event Data Model3 lessons
Creating a GA4 property and installing the tag via Google Tag Manager
Understanding events, parameters, and the automatic data model
Configuring automatically collected and enhanced measurement events
Module 2: Conversions, Audiences, and Tracking3 lessons
Marking key events as conversions and verifying with DebugView
Building audiences from user behavior and demographics
Linking Google Ads to share conversions and audiences
Module 3: Reports, Explorations, and Insights3 lessons
Reading acquisition, engagement, and retention reports
Building funnel and path explorations to find drop-offs
Comparing GA4 to Universal Analytics metrics like engagement rate
Learner reviews
5.0· 8 reviews
Log in and enroll to write a review.
Verified learner
“Nahirapan talaga ako sa GA4 noong nag-migrate kami from Universal Analytics, pero this course made everything click. I can now build custom reports na talagang ginagamit ng management sa decisions.”
DSDaniel SarmientoMandaue · 3 days ago
Verified learner
“The explanations on events and conversions finally made sense to me after weeks of confusion. Dahil dito na-prove ko which campaigns actually bring sales, and we cut our wasted ad spend.”
TMTrisha Marie OcampoMakati · 1 week ago
Verified learner
“I added GA4 reporting to my freelance offer and clients are impressed na kaya kong ipaliwanag yung data in plain terms. Nadagdagan agad ang clients ko after finishing the course.”
ACAllan CordovaIligan · 2 weeks ago
Verified learner
“Setting up GA4 used to intimidate me but the step-by-step setup walkthrough was so clear. I implemented proper tracking for our online store and finally understand where our buyers come from.”
BKBea Kristine NavarroLas Piñas · 3 weeks ago
Verified learner
“Yung part about exploring funnels and user paths is gold for marketers. I identified where customers drop off sa checkout namin and we fixed it, which bumped our conversions.”
RGReymart GuconRoxas City · 1 month ago
Verified learner
“As a marketing analyst, this course sharpened my skills and gave me the confidence to ask for a raise. Naipakita ko sa boss ko insights mula sa GA4 na wala kaming nakikita dati.”
CYCatherine YuCebu City · 2 months ago
₱999₱2,999
Limited launch pricePay via GCash
Lifetime accessFinal assessment includedVerifiable certificateMobile-friendly